First thing's first. First class is not just for the privileged, but everyone who works hard. It’s an experience that pleases you. It’s comfort. It’s a lifestyle. It’s getting what you’ve earned. You have goals, dreams, ambitions. You set a high bar every day, Why not set one when you sleep? After all, you spend 1/3 of your life on a mattress. It’s time to upgrade your night And get the most from your day. Beautyrest®. Sleep First Class.